Is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Still Relevant in 2025?

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

In the ever-evolving landscape of digital marketing and search engine optimization (SEO), trends and strategies often change, leaving marketers questioning the relevance of once-critical concepts. Among these is E-E-A-T—which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Initially introduced by Google in its Search Quality Evaluator Guidelines, E-E-A-T has played a significant role in defining how […]